Powerful Marketing for Garden Centers
Turn Neighbors into Fans
With McCusker’s Marketing for Garden Centers
We are a Garden Center-focused Marketing Agency.
After 5 years of producing content about planting bulbs and trimming roses, helping people not kill their hydrangeas, and reminding the locals to bring tomatoes inside before frost, you could say we’re passionate about helping local, family-owned garden centers become THE go-to plant sellers in their communities.
We are a determined team of creatives ready to exceed your Garden Center’s marketing goals – and help you increase market share, boost monthly revenue … and help Sally down the street plant the BEST pollinator garden on the block.
McCusker’s is 100% dedicated to helping your garden center thrive. Give us a call to experience some of our All-American, down-to-earth enthusiasm!
Bespoke marketing that tells your story… and feels in-house.
We offer complete, custom marketing solutions designed for your Garden Center’s unique needs.
We take care of everything, from strategy to publication … so you don’t have to worry about a thing.
We help you boost visibility in your community, foster raving fans, and help secure your future as the premier garden center in your region.
our process
How the Marketing is Born!
Here at McCusker’s Marketing for Garden Centers, we believe that having a process for everything makes things run smoothly. Here’s what to expect when it comes to creating marketing that works for your garden center.
We establish a strategy
First, we get to know you. What is your story? Your history? What sets you apart? Second, we get to know your customers. From this info, we create a strategy and message so we best represent your unique garden center.
Content creation
We create a beautiful digital storefront and ecosystem that represents your brand. We capture photos and videos, write content, plan out the social media and newsletter for the month, and send it to you for review.
You review and approve
You’ll see all content before it goes out on the internet. You can tweak, edit, and provide feedback on our marketing, so we truly represent the garden center you’ve worked so hard to build.
Data review
After three months go by, we pause, reflect, get together, and look at the data. What worked? What didn’t work as well? We leverage this data to inform our strategy moving forward and get you the highest return on investment.
Our Services
Search Engine Optimization
Appear Higher on local Google Search, and show up strong for potential customers looking for local options. We manage your Google My Business Profile, all local directories, and ensure your website is giving Google what it wants.
Email Marketing & Newsletters
We deliver curiosity, empowerment, and inspiration to inboxes. We help you sell more and nurture recurring customers. It’s how our e-newsletter open rates are consistently higher than industry average.
Social Media
Reach new customers and connect with your community on Facebook and Instagram.
Custom Websites
Make your digital storefront look amazing and offer a good experience for customers.
Custom Branding
Tell your brand story with a logo, a color scheme, and a design language that makes your garden center stand out.
SMS Text Marketing
91% of consumers said they would opt-in to receive text messages from the brands they love, and surprisingly, consumers would rather text your garden center their customer service questions rather than call or email.
Video
Influence buying decisions and boost sales with the power of video.
Event Planning
Engage customers and boost revenue by hosting in-person events designed to celebrate a new plant drop, the season, or a specific gardening goal (like supporting pollinators!)
The Garden Party Blog
Our most recent insights about marketing your garden center:
Garden Party TV
Subscribe to The Garden Party on YouTube for weekly marketing tips!
Follow us on Instagram!
