Welcome to the garden party blog
Each week, we publish a YouTube video and blog article designed to help garden center owners with their most common and pressing marketing challenges. Read through the blogs below to learn all about how to boost your marketing game, and email rebecca@mccuskersmarketing.com if you have any specific questions you would like answered.
4 Reasons Customers Aren’t Spending More at Your Garden Center (And How to Change That!)
Here are four ways to boost the average customer sale at your garden center — and how to enhance word of mouth to boost monthly revenue.
How Hosting In-Person Events Can Boost Revenue and Foster Customer Love for Your Garden Center
Here's why garden centers should host regular in-person events to boost revenue and customer engagement, and how garden centers can host events smoothly and effectively.
How to Attract More Customers to Your Garden Center by Ranking Higher on Google: An SEO Guide for 2025
In 2025, Search Engine Optimization (SEO) will continue to be one of the most powerful tools for bringing more customers to your garden center’s website. But SEO is evolving, and to keep up, garden center owners must understand its importance and how to implement an effective SEO strategy that drives traffic, boosts revenue, and helps soak up more market share.
The Key Traits the Best Garden Centers in America Share: A Blueprint for Success
The best garden centers in America all have one thing in common: they go beyond simply selling products. They invest in marketing, maintain a strong online presence, host engaging events, offer exceptional services, and educate their customers.
Print & radio vs. digital marketing: Which one is better?
What is the best marketing strategy with the highest rate of return on investment (ROI) for garden centers? Spoiler Alert: It’s not print or radio marketing.
How to choose the best keywords for your garden center
People find your business online through keywords. But how do you select the best keywords for your garden center? Here’s a guide to keywords, how to use them, where to put them, and how to select the top keywords for your business.
Tips to get customers to leave reviews on your garden center’s Google My Business profile
People love reading reviews, but how do you get customers to leave reviews for your garden center? Here’s how to encourage customers to write positive reviews and improve your garden center’s Google My Business profile.
How to build a beautiful Google My Business profile that stimulates sales
Building a beautiful Google My Business (GMB) profile can significantly impact your sales by attracting potential customers and showcasing your business in a positive light.
Why every garden center needs a consistent newsletter
If your garden center doesn’t have a consistent newsletter, you are leaving money on the table.
First of all, they’re the most cost-effective form of marketing. You will make more money off newsletters than you will ever spend (Companies typically make about $40 for every dollar they spend on newsletter marketing.)
5 video ideas to boost revenue for your garden center
One of the best ways for garden centers to get more engagement in their social media, appear higher on their local Google search, and excite their communities is through video. In fact, video has been the secret weapon of garden center marketing for years.
How to win local SEO for your garden center
Here are some actions you can take to improve your garden center marketing and some tips on SEO for garden centers.