Welcome to the garden party blog

Each week, we publish a YouTube video and blog article designed to help garden center owners with their most common and pressing marketing challenges. Read through the blogs below to learn all about how to boost your marketing game, and email rebecca@mccuskersmarketing.com if you have any specific questions you would like answered.

Rebecca McCusker Rebecca McCusker

How to Attract More Customers to Your Garden Center by Ranking Higher on Google: An SEO Guide for 2025

In 2025, Search Engine Optimization (SEO) will continue to be one of the most powerful tools for bringing more customers to your garden center’s website. But SEO is evolving, and to keep up, garden center owners must understand its importance and how to implement an effective SEO strategy that drives traffic, boosts revenue, and helps soak up more market share.

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E Preston E Preston

How to choose the best keywords for your garden center

People find your business online through keywords. But how do you select the best keywords for your garden center? Here’s a guide to keywords, how to use them, where to put them, and how to select the top keywords for your business.

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Rebecca McCusker Rebecca McCusker

Why every garden center needs a consistent newsletter

If your garden center doesn’t have a consistent newsletter, you are leaving money on the table.

First of all, they’re the most cost-effective form of marketing. You will make more money off newsletters than you will ever spend (Companies typically make about $40 for every dollar they spend on newsletter marketing.)

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Rebecca McCusker Rebecca McCusker

5 video ideas to boost revenue for your garden center

One of the best ways for garden centers to get more engagement in their social media, appear higher on their local Google search, and excite their communities is through video. In fact, video has been the secret weapon of garden center marketing for years.

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