our Purpose

Helping Garden Centers Instill a Love of Nature & Gardening in their Communities

We believe you’re out here doing the good work: providing a way for people to learn about and grow plants. Through our work together, we can inspire thousands of people to protect their local environment, to plant a garden, to support local wildlife through their gardening and plant care efforts, and to beautify their home and neighborhoods.

We’re here to help you build — and grow — a company you’re proud of. And we are here to tell your story, to educate, and to inspire the next generation of gardeners.

Just like growing plants runs in your family, marketing runs in ours.

Growing up, I thought my dad built sailboats for a living. After all, he was always talking about "sails."

Imagine my surprise when I found out he was actually talking about "sales"—and that he was in marketing for a paint company!

Needless to say, I grew up learning about market research, consumer trends, branding, and advertising, and I dreamed about doing fun, creative work in a marketing agency someday. I graduated with a degree in Strategic Communication and Creative Writing from The Ohio State University and went to work on big opportunities like Abbott Nutrition and Nationwide Insurance. 

Meanwhile, from the 1980s through the early 2000s, my mother-in-law was running television ads for garden centers in the greater Dayton, Ohio region.

When I met her in my early twenties, I was working as a freelance writer, and it was because of her that I was introduced to the world of independent garden centers. She saw me as the bridge between the "old" ways of advertising and the "new" ways that were emerging.

Today, McCusker’s Marketing exists to help make America a more beautiful place by strengthening the independent garden center industry. Our mission is to help local garden centers grow and thrive for generations to come.

So, if you know you need more customers for your garden center but aren't sure where to start, you’ve come to the right place. We’re here to handle all your marketing, so you can relax and focus on what you love most.

From our family to yours,
Rebecca McCusker, Owner of McCusker’s Marketing for Garden Centers

Meet the Team

  • Rebecca McCusker

    Owner & Chief Strategist

  • Sydney Rose

    Creative Director & Designer

  • Abby Hofrichter

    social media

  • Katie Brown

    Social media

  • Elizabeth Preston

    Writing & Content

Our Values

Integrity

Take care of others first, and always do the right thing, even when no one’s looking. We are each responsible for our words, actions, and results.

Excellence

It’s not fun unless it’s excellent. We refuse to let sub-par work see the world. If it’s not high-quality and something your garden center would be proud to publish, it’s not ready.

LEADERSHIP

Every single team member at McCusker’s Marketing for Garden Centers is a leader in their own right and is trusted to make decisions, pursue the goal as they see fit, and do their best work.

Giving Back

We are currently looking to sponsor and partner with organizations to help improve and create pollinator habitat in Ohio and beyond. If you or your organization needs support, please contact us.

As part of our marketing work, we inspire and educate communities to be stewards of the environment and local wildlife. 

It’s Easy to Get Started.

Get Your Free Custom Proposal.

Get the ball rolling by reaching out to us. We will schedule a meeting with you to identify your needs, and then craft a custom marketing proposal for your garden center.