Schwartz’s Greenhouse
Establishing differentiation in a tricky market and boosting revenue
3,000
new subscribers to their newsletter (in just a 3-day period!)
By leaning into brand love, Schwartz wanted to remind customers why they’re here — to continue their legacy of offering the finest quality flowers at value prices.
Schwartz’s Greenhouse had been a beloved garden center in the downriver region in Michigan for generations. They were blessed with a loyal customer base who loved their high-quality flowers that performed well all season.
Schwartz’s Greenhouse wanted to see where they could take their brand in the years to come. Situated in a tricky market with fierce competition just miles away, Schwartz identified that they needed stronger competitive differentiation in their local market.
They wanted all customer-facing marketing to have a refreshed look and feel, with invigorated energy, while staying true to Scwartz’s roots and value-forward mentality. They needed to show up higher on search engines than their competitors, and they needed to boost monthly revenue through boosted community awareness.
KEY DATA
25% of sales during a weekend attributed to email marketing promotion
Saw a revenue bump for 2 weeks following their springtime “Perennial Palooza” event
Gained 3,000 newsletter subscribers over a 3-day period, with an ongoing 54.9% open rate (17% is industry standard)
SKILLS USED
SEO
Web Design and Branding
Blogging
E-Newsletters
Social Media
Paid ads
Event campaigning
Video
It’s Easy to Get Started.
Get Your Free Custom Proposal.
Get the ball rolling by reaching out to us. We will schedule a meeting with you to identify your needs, and then craft a custom marketing proposal for your garden center.