Timbuk Farms & GARDEN CENTER

Turning Awareness into Foot Traffic for a New, Rural Garden Center

85.6%

new visitors to the website, with 10,364 new visitors last year

Inspiring Customers to Make the Drive by Infusing Color and Cohesion into Timbuk’s Marketing

A beloved Christmas tree farm for generations, Timbuk Farms wanted to expand their offerings to include a garden center and agritainment events through the seasons. They knew they needed a streamlined, cohesive marketing presence that not only raised awareness for their spring, summer, and fall offerings, but they also needed to convert that awareness into real foot traffic and revenue. McCusker's Marketing set them up with a new website with ongoing SEO blogs, refreshed branding that stayed true to their decades-old roots, and started them on a weekly rhythm of quality video and photography that captured the magic of the farm in full color. This included a newsletter, a loyalty program, and complete social media coverage.

After helping them blow their second-ever tulip festival out of the water by setting up and advertising ticket pre-orders, we were also able to support them through their busiest christmas tree season on record, and saw an 8% revenue improvement in the garden center for its second spring season. We continue to identify opportunities for Timbuk to spread awareness, including through local television ads, paid advertising on social media, and more.

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KEY DATA

  • Timbuk Farms Greenhouse saw a 167% increase in online interactions, and a 200% increase in new page likes after 2 months of using our services.

  • 8% increase in sales within first season of marketing

  • 157% increase in facebook page visits in just 2 months of marketing

  • 77k people reached in Timbuk’s local region

  • 45% of web traffic attributed to search engine optimization activities 

  • E-Newsletter open rates are consistently around 39% (Industry average is 17%)

SKILLS USED

  • SEO

  • Web Design and Branding

  • Blogging

  • E-Newsletters

  • Social Media

  • Paid ads

  • Event campaigning

  • Video

It’s Easy to Get Started.

Get Your Free Custom Proposal.

Get the ball rolling by reaching out to us. We will schedule a meeting with you to identify your needs, and then craft a custom marketing proposal for your garden center.