our Purpose

Helping Garden Centers Instill a Love of Nature & Gardening in their Communities

We believe you’re out here doing the good work: providing a way for people to learn about and grow plants. Through our work together, we can inspire thousands of people to protect their local environment, to plant a garden, to support local wildlife through their gardening and plant care efforts, and to beautify their home and neighborhoods.

We’re here to help you build — and grow — a company you’re proud of. And we are here to tell your story, to educate, and to inspire the next generation of gardeners.

Just like growing plants runs in your family, marketing runs in ours.

Growing up, I thought my dad built sailboats for a living.

After all, he kept talking about "sails" all the time.

Imagine my chagrin when I found out he was actually talking about "sales". .. and that he was in marketing (for a PAINT company, nonetheless!)

At the same time, from the 1980s to the aughts, my mother in law was running television ads for garden centers in the greater Dayton, Ohio, region.

When I met her in my early twenties, I was working as a freelance writer, and it was because of her that I was introduced to the world of independent garden centers.

She saw me as a bridge from the "old" way of advertising garden centers.. to the "new" way.

We exist to make America a more beautiful place by strengthening the independent garden center industry. We are here to help local garden centers grow and thrive for generations to come.

So if you know you need more customers for your garden center but you’re not sure where to start, you’ve come to the right place. We’re here to manage all your marketing, so you can relax and do what you love most.

From our family to yours,

Rebecca McCusker, Owner of McCusker’s Marketing for Garden Centers

Meet the Team

  • Rebecca McCusker

    Owner & Chief Strategist

  • Sydney Rose

    Creative Director & Designer

  • Sarah Hudson

    video and photography

  • Abby Hofrichter

    social media

  • Elizabeth Preston

    Writing & Content

  • Jared Daigle

    Writing & Content

  • Ryan Young

    Social Media Ad Campaigns

Our Values

Integrity

Take care of others first, and always do the right thing, even when no one’s looking. We are each responsible for our words, actions, and results.

Excellence

It’s not fun unless it’s excellent. We refuse to let sub-par work see the world. If it’s not high-quality and something your garden center would be proud to publish, it’s not ready.

LEADERSHIP

Every single team member at McCusker’s Marketing for Garden Centers is a leader in their own right and is trusted to make decisions, pursue the goal as they see fit, and do their best work.

Giving Back

We are currently looking to sponsor and partner with organizations to help improve and create pollinator habitat in Ohio and beyond. If you or your organization needs support, please contact us.

As part of our marketing work, we inspire and educate communities to be stewards of the environment and local wildlife. 

It’s Easy to Get Started.

Get Your Free Custom Proposal.

Get the ball rolling by reaching out to us. We will schedule a meeting with you to identify your needs, and then craft a custom marketing proposal for your garden center.